Event Evaluation (FULLY BOOKED)

How to measure return on investment (ROI)

Wednesday 29th September 2010, 09:00 - 13:00

London Southbank University, The Keyworth Centre

OVERVIEW

This workshop is being run again due to popular demand.

Evaluation is a key part of any project, including event planning. In fact it's a critical part of the event planning process, and should be used to:

- Gain insight into success factors (e.g. what motivated participation).

- Identify areas for improvement (e.g. are there any shortfalls in the team's skill).

- Measure the effectiveness of your call to action (e.g. what happened after attending)

- Report back to funders or sponsors (e.g. demonstrate how the event achieved its objective).

In essence, the aim of the evaluation phase is to measure the return on your stakeholders' investmentl.

However, it is often done badly or not at all.

With this in mind, this half day interactive workshop, aims to provide participants with effective tools to create and execute an evaluation plan to measure the event's ROI.

TOPICS TO BE COVERED INCLUDE

- The importance and benefits of evaluating an event.

- How and when to do it.

- Collating feedback.

- What to evaluate.

- Understanding your audience.

- Interpreting the results.

WHO SHOULD ATTEND?

Those with responsibility of event delivery that need to demonstrate or justify ROI such as:

- Event Managers

- Project Managers

- Culture and Arts Officers

- Sponsorship and Fundraising Managers

AT THE END OF THIS WORKSHOP YOU SHOULD BE ABLE TO:-

- Understand and discuss why and when to evaluate an event.

- Apply tools and techniques to enable you to carry out research, e.g. secondary and primary source, questionnaire design, interviews and digital media.

- Create an evaluation plan for your event.

- Understand how to analyse and translate data.

- Apply the knowledge and insight gained from evaluation to effectively and efficiently plan future events.

HOW TO REGISTER

Reserve your space at the for £59.99 by clicking the register button above.

Social enterprises and voluntary organisations can attend for £39.99.

Participants will receive a free half hour consultancy to discuss their evaluation plan with either Ola Fagbohun or Veronica Jones (subject to conditions).

TERMS AND CONDITIONS

1) Tickets are issued on behalf of Vjem Events.

2) Refreshments will be provided on arrival and mid-way through the session. Lunch is not provided.

3) Payment must be received in full before Wednesday 29th September 2010.

4) Payment is inclusive of VAT.

5) We aim to make this workshop accessible to everyone. The venue has level access and disabled toilets on all floors. Please let us know before the workshop if you require any workshop materials in another format. You can do this at the point of registration.

6) When you register for this workshop, you will be asked to provide contact details. This will be used to keep you up-to-date of future relevant workshops. If you would not like us to use your details in this way, please confirm this in writing to info@vjem.co.uk. Your details will not be passed on to third parties under any circumstances.

7) Tickets cancelled in writing to info@vjem.co.uk by Tuesday 21st September 2010 will receive a full refund. After this date, we regret that tickets cannot be refunded.

8) If you wish to transfer your ticket to a colleague, you must do so in writing to info@vjem.co.uk as soon as possible.

9) By purchasing a ticket to this the Event evaluation: how to measure return on investment workshop, you agree to these terms.

10) The free half hour consultancy offer will be carried out by email or at the offices of the workshop leaders (based in East London). If the consultancy takes place at the participant's office, travel expenses will apply.

London Southbank University
The Keyworth Centre
Keyworth Street
SE1 6NG London
United Kingdom

Wednesday, September 29, 2010 at 9:00 AM - Thursday, September 30, 2010 at 1:00 PM (GMT)

Vjem Events

A vibrant and award winning event management agency in East London specialising in the management and delivery of private, public and commercial events. These include carnivals, festivals, road shows, exhibitions, gala dinners and celebratory events.

The agency also provides a popular venue finding service, and a comprehensive event training programme. Our current client list includes the London Youth Support Trust, BDO Stoy Hayward LLP, Precious Online Magazine and Network, and ProDiverse Ltd.

Learn more at www.vjem.co.uk

 Diverse Consultancy

Ola Fagbohun is a freelance consultant and part-time marketing lecturer. She has nearly 14 years customer insight experience, working with the public and private sector. She assists and advises companies, organisations and government departments on the most cost-effective way to gain profitable insights into the behaviour of their current and potential customers and / or consumers. She also delivers seminars and workshops on consumer behaviour.

For the past four years, Ola has also been the publisher and editor of Diverse Traveller - an online travel community of women travellers passionate about travel and travel writing.

http://www.diverseconsultancy.com